34 Awesome Branding Quotes To Inspire You

Behind every successful business, is an even more successful brand. One that stands out, commands attention, loyalty, and reverence, and comfortably stands the test of time.

But creating a formidable brand is hard, especially if you’re not feeling inspired.

Here are 34 branding quotes to inspire you. From the mouths of world-renowned CEOs to insightful authors and entrepreneurs, these quotes are sure to light a spark and fast-track your branding journey.

34 Branding Quotes To Inspire & Strengthen Your Brand Image

Quotes On Branding By Top CEOs, Founders, & Business Owners

1. “A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” - Jeff Bezos, Amazon Founder
2. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.” - Richard Branson, Virgin Group Founder
3. “Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett, Berkshire Hathaway CEO
4. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” – Mark Cuban, Dallas Mavericks Owner
5. "Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception." - Ashley Friedlein, Guild Founder
6. “A brand is just a perception, and perception will match reality over time.” – Elon Musk, Tesla Founder
7. "Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand—which you deliver." - Dave Buck, Coachville CEO
8. "You can't build a reputation on what you are going to do." - Henry Ford, Ford Founder

Quotes On The Importance Of Branding

9. "Your brand is the single most important investment you can make in your business." - Steve Forbes, Forbes Magazine
10. “A brand is a voice and a product is a souvenir.” - Lisa Gansky, Global Network Navigator & Ofoto CEO
11. "All of us need to understand the importance of branding. We are the CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." - Tom Peters, Business Expert
12. "A product can be quickly outdated, but a successful brand is timeless." - Stephen King, World Renowned Author
13. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett, Berkshire Hathaway CEO
14. "If people believe they share values with a company, they will stay loyal to the brand." - Howard Schultz, Former Starbucks CEO
15. "Your brand is a story unfolding across all customer touchpoints."- Jonah Sachs, Author
16. “Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.” -Jim Mullen, Reach CEO

Quotes About Defining Your Brand

17. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin, American Author
18. "Satisfaction is a rating. Loyalty is a brand."- Shep Hyken, Best Selling Author
19. “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” - David Brier, Brand Designer
20. “If no one hates it, no one really loves it.” - Jessica Walsh, Sagmeister & Walsh Co-Founder
21. "The keys to brand success are self-definition, transparency, authenticity, and accountability” - Simon Mainwaring, Author
22. "Developing your personal brand is the same thing as living and breathing your resume."- Gary Vaynerchuk, Author
23. “Identity is the cause; brand is effect, and the strength of the former influences the strength of the latter.” - Larry Ackerman, Author
24.  “Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” -Simon Mainwaring, Author

Quotes On Branding Creativity & Innovation

25. "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” -Steve Jobs, Apple Founder
26. “Brand is the story. Design is the storytelling.” – Susan Sellers, Author
27. "Branding is the process of connecting good strategy with good creativity.” - Marty Neumeier, The Designful Company Author
28. "Design is the silent ambassador of your brand." - Paul Rand, Graphic Designer
29. "Products are made in a factory, but brands are created in the mind." - Walter Landor, Brand Designer
30.  “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan, Author
31. “Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” - Sir Richard Branson
32. “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott, Author
33. "An essential aspect of creativity is not being afraid to fail." - Edwin Land, Polaroid Corporation Co-Founder
34. "Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it." - Amy Pascal, Film Producer

The Bottom Line

For your business to be successful and make it to the coveted top spot, you need to have branding that defines your product and business, a willingness to be creative, and the drive to innovate.

Use these quotes to inspire your branding journey and use them as a guideline when you create your brand story and show it to the world.

To maximize your branding potential, visit Razuna for cloud-based digital brand asset management.